Women are often labeled in society. There are many jokes towards women that tell them to ‘go back into the kitchen’ and etc.
Jams are kind of like a symbol of the domestic kitchen, so we wanted to create jams that were inspired by modern women that defy society’s labels.
This is a project by Phoebe Woo and Yeo Jiyun, advertising and graphic design students in the School of Visual Arts In New York City. The jams are created by wonderful jam company The Jam Stand. All proceeds of this project will go to charity.